Meet the team

Guido Braam

CEO Powered by Meaning

Wouter van Twillert

Program Director

Menno van Dijk

CEO ScaleUpNation

Robert Oushoorn

Director ScaleUpCircular

Marije Pronk

Landmark and Contracting Masterclass Coordinator

Mara Neldner

MarCom and Project Management

Florent Maccario

Senior Researcher Circular Economy

Afra Hendriks

MarCom Specialist

About Circular Construction

The built environment is a major source of waste

Construction is one of most resource intensive industries worldwide.

In the Netherlands alone the built environment accounts for 40% of all the material and energy consumption. Material waste streams aggregate to 4 million tons per year, while there is a potential value of endless reuse.

We need change now!

Looming material scarcity and uncontrollable waste problems necessitate a different approach. The circular economy provides this potential value of endless reuse. It preserves natural ecosystems, reduces carbon emissions and creates smart and sustainable urban areas.

At the same time, circular change in the industry is slow due to reasons of the split incentive, lack of financial structures, cost based tender processes, limited use of data and slow building processes.

Circular scale-ups can drive the change

These challenges provide opportunities for innovative, technology-driven enterprises in the circular construction industry.

Many innovative circular initiatives exist but only those that scale will move the needle in terms of impact and economic value creation. Our program aims at developing circular scale-ups in a circular construction environment addressing both the scale-ups and their context.