After studying geography and sustainability in France, Florent helped public and private organisations as a consultant in Paris to embark on the circular economy’s journey. Florent now aims to help scale-ups to collectively change the construction industry.

What do you hope Circular@Scale will bring to the construction market?

I hope that the program will contribute to refreshing this old-fashion market.

Why is a program like Circular@Scale important?

This type of program provides a whole set of tools for the ventures to scale after participating in the program. If they scale, they will certainly help to change the attitude of the actors in the value chain towards circular solutions. This might be the starting point for a profound change in the construction industry.

Why should partners from the ecosystem join?

They would otherwise miss a huge opportunity to align with today’s objectives. As pioneers, scale-ups in circular economy must benefit from the confidence and investment (not only financial) of contractors. Partnership is more important in circular economy ecosystem than anywhere else.

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How to overcome the barriers to a circular construction sector

For more than a year, we investigated the challenges that scale-ups face in the rather traditional construction industry. As summarized in our latest white paper on “Circular Economy at Scale”, we found various barriers to scaling in circular construction, and have made it our job to translate them into success factors.

During the third edition of the annual ‘Nationale Conferentie Circulaire Economie’ by the Ministerie van Infrastructuur en Waterstaat, we’ve hosted a masterclass on exactly this topic.

“Collaboration & entrepreneurship will lead a long way.”

Meet Marije Pronk, Consultant at Kirkman Company
Marije is a consultant at Kirkman Company. For Circular@Scale she is responsible for creating meaningful partnerships for the circular landmarks of the future, and guiding organizations towards successful circular commissioning.