From market barriers to success factors
Guido Braam shared more in-depth insights into how the Circular@Scale program came to life after these discoveries in the research. Explaining how these market barriers are expressed and how to turn them into success factors, ensures that entrepreneurs can (and should!) still be successful in the circular construction world.
For the second part of the masterclass, Marloes van Heteren from Studio Solarix joined the conversation to share own story and discuss how they experience these barriers in real life. Studio Solarix is one of the scale-ups in the Circular@Scale program, and their Solar Design Expertise has surely made their story a successful one.
“Innovation can be tough. The construction client usually wants to do things the traditional way. Since what we know poses less risks than what we don’t.” (Marloes van Heteren)
We are looking forward to continuously breaking down the market barriers in the construction industry in order to pave the way for circular construction together with our partners.
Last year, we have been working on producing a documentary about the scale-ups in our program, capturing their stories as they bring circular innovations into the Dutch construction sector. We're stoked to be able to share the work of these amazing trailblazers!